The Birth of MYPB where passion met peanut

Hello, I am Pujan Jayantibhai Kachhadiya, and I come from Amreli, Gujarat — a land widely known as the Peanut Hub of India. MYPB is more than just a product; it is the culmination of a deep-seated passion that has overcome significant challenges to bring you a truly superior product.

BROTHERS INNOVATORS PB LOVERS


FOLLOW ALONG THE JOURNEY :)

Chapter 1

From government exams to entrepreneurial dreams

I graduated with a B.Sc. in 2018. My intention was always to start a business, but at that time our financial situation was not stable enough to take that leap. Understanding the reality, I dedicated three years to preparing for government exams. In the meantime, our family’s situation improved. My pillar of strength, my elder brother, Maulik Jayantibhai Kachhadiya, who knew about my business aspirations, stepped forward to support me wholeheartedly. He didn’t just offer emotional support; he also brought in crucial practical knowledge of the business ecosystem and operational insights that I lacked. Together, we began searching for the right product.

Chapter 2

A shocking discovery on US amazon

Since we were located in the heart of the Peanut Hub, I searched for the word “peanut” across all major e-commerce platforms globally. That’s when I had my revelation. On Amazon in the US, I saw that the best-selling product was peanut butter in powder form! I was completely surprised. I had no idea that peanut butter could exist as a powder, and I was even more astonished to learn that it was nutritionally far superior to regular peanut butter — with less fat and more protein.

Chapter 3

The bad taste test and MYPB's resolve

I knew this product had to come to India. I immediately ordered powders from one or two existing Indian brands, but the taste was so bad that I couldn’t even eat a spoonful. I realized the U.S. bestseller couldn’t possibly taste like this.

So, I ordered the powder from the U.S. The taste was so fantastic that I finished the entire box in just 10 days!

In that very moment, I decided that India deserves a truly delicious and healthy peanut butter powder.

Chapter 4

30,000 KM, 200+ Trials, and Zero background

The journey to create MYPB was anything but smooth. I had no background in food technology, and there were no readily available machinery lines in India for producing such a specialized product. It was a massive challenge, but the Gujarati foodie and entrepreneur in me (backed by my brother’s practical support) refused to quit.

I embraced the challenge, traveled over 30,000 kilometers, and conducted more than 200 failed trials during my R&D phase. I fell, I got up; I fell, I got up — but I never gave up on the taste.

Finally, driven by my passion, execution strength, and strong personal ethics, I created MYPB — India’s first, healthiest, and most delicious peanut butter powder.

Boundless ∞ Possibilities

Boundless ∞ Possibilities

Boundless ∞ Possibilities

  • Shake It

  • Bake It

  • Spread It