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Founders voice

Innovation Begins at Home: Our Amreli Story

We come from Amreli, a small and underdeveloped city in Gujarat. Many young people here migrate to bigger cities in search of better opportunities, but our vision was different. We wanted to stay in Amreli and create something big—something that would bring recognition to our city, especially in the agricultural sector.

Amreli is well known for its peanut and cotton farming, so we decided to innovate using peanuts. Peanuts are an affordable and protein-rich superfood, making them an excellent option for health-conscious individuals. As we explored global markets, we discovered a product that was entirely unavailable in India—Peanut Butter Powder. It was a high-protein, low-fat, and lightweight alternative, perfect for fitness enthusiasts and health-conscious consumers.

Thinking of it was easy, but making it was a real challenge. We started our trials in 2021, and after 200+ experiments, two years of relentless effort, and traveling 30,000 km, we finally cracked the perfect formula. Every trial brought new challenges, but we never gave up.

On August 3, 2023, we launched MYPB Peanut Butter Powder, and the response was overwhelming. In just six months, our product ranked among Amazon’s Top 30 Bestsellers. It was a proud moment for us!

But this is just the beginning. Our journey has only started, and we are ready to take Amreli to new heights. 🚀